NY Times bestselling author, Gabby Bernstein’s new book Super Attractor arrived in galley form to our offices, alongside it the task of creating four compelling videos for the high profile influencer. While Gabby creates a lot of content, not much is highly produced. Gabby was eager to change that with our new approach to pushing her latest self-help book. We read the book, pitched a handful of potential content themes, settled on our favorite 4, and flew out to her private residence in Connecticut to film her coverage. We then created high concept b roll stories to ground her deep wisdom in relatable visuals, and effectively turned around 4 spots that she and her publisher, Hayhouse, were pleased with.